Dedicated to enhancing the tequila experience through design and ritual.
What's behind our glasses?
Discover our RITUAL, a carefully thought 3-step sensorial experience journey, designed to fully appreciate the colors, aromas and flavors of tequila.
See it to believe it
POUR TEQUILA TO THE WIDEST PART OF THE GLASS. Slightly move your Atzin sipping glass on a round-like direction, letting the tequila touch the sides of your glass. You will appreciate the alcohol (glycerin) tears hanging from the crystal walls as the tequila goes down back to the glass.
Enjoy the scents
BRING THE GLASS TO YOUR NOSE. As the alcohol (glycerin) remains on the crystal walls, take a slight breath over the "mouth" of your glass. You will be able to appreciate the notes of the tequila, going from the smoked, cooked agave to sweet, spicy and woody aromas. Slightly move your glass away from the nose, and take a firm look again as you prepare for that first sip...
Taste the Glory
TAKE THE GLASS TO YOUR LIPS. Tilt your glass and let the first drops of tequila flow into your mouth. The unique shape of each glass is carefully designed to put the liquid over the right taste buds to maximize the unique flavours of each of tequila; sweet on the front, bitter on the back and umami right on the center. Tequila is, along with sake, the only spirit with umami characteristics.