Dedicated to enhancing the tequila experience through design and ritual.
What's behind our glasses?
Discover our RITUAL, a carefully thought out 3-step sensory experience journey, designed to fully appreciate the colors, aromas and flavors of tequila.
seeing is believing
POUR TEQUILA INTO THE WIDEST PART OF THE GLASS. Slightly rock your Atzin sip glass in a round direction, letting the tequila touch the sides of your glass. You will appreciate the tears of alcohol (glycerin) that hang from the glass walls as the tequila flows back down into the glass.
Enjoy the scents
BRING THE CUP TO YOUR NOSE. Since the alcohol (glycerin) remains on the glass walls, breathe slightly over the "mouth" of your glass. You will be able to appreciate the notes of tequila, going from smoked and cooked agave to sweet, spicy and woody aromas. Move the glass slightly away from your nose and look steadily again as you prepare for the first sip...
taste the glory
BRING THE CUP TO YOUR LIPS. Tilt your glass and let the first drops of tequila flow into your mouth. The unique shape of each glass is carefully designed to put the liquid on the right taste buds to maximize the unique flavors of each tequila; sweet on the front, bitter on the back, and umami right in the middle. Tequila is, along with sake, the only spirit drink with umami characteristics.